Thank You, Steve is a 90-second motion piece honoring the Apple CEO and founder’s life and legacy in a speech by former-Chief Design Officer Jony Ive. Using recognizable Apple design vernacular and honoring Apple’s intense design language was key to making this piece effective.
The Overview of US Marijuana stemmed from uncovering the “hidden world” behind popular industries and products. My direction focused specifically on cannabis, and more specifically, the legality of it in the United States.
The book conveys an overwhelming bureaucratic voice that religiously remains objective, while brash and pointed messages are overlaid in orange: producing a muddy experience representative of the legislation itself. The materiality is cheap, enabling mass production.