The Overview of US Marijuana stemmed from uncovering the “hidden world” behind popular industries and products. My direction focused specifically on cannabis, and more specifically, the legality of it in the United States.
The book conveys an overwhelming bureaucratic voice that religiously remains objective, while brash and pointed messages are overlaid in orange: producing a muddy experience representative of the legislation itself. The materiality is cheap, enabling mass production.
Focusing primarily on typography and minimal secondary elements, the key for this ‘See you again’ fan-made kinetic type video was to add subtle details and emphasize fluid motion. This was exercise to work the After Effects muscles and get comfortable with motion again.